Afterall, the title of this article is "Automation Studio Resources" You know I can't leave you without giving you more resources than that! Or at least, keep these activities bookmarked for when you run into them!īy the way. Make sure you know these Automation Studio activities like the back of your hand.
Here's a list of other extremely important Automation Studio Activities that you will definitely run into on a daily basis as you're creating automations that will make everyone's lives easier at your organization: Learn more about a triggered automation here!Īs you can already see, there are quite a few different functionalities in Automation Studio that can make your life so much easier when you set everything up! It's just an automation that runs on a scheduled basis! Learn more about it here!Ī Triggered automation is an automation that runs when a file is dropped on your FTP site! Well, a Scheduled automation is EXACTLY what it sounds like. Now that we've talked about our import file activity, you're probably wondering what a scheduled/triggered automation is, aren't you?! Isn't that the purpose of any CRM / Marketing Automation tool anyway?! I mean, who wouldn't want to have everything running for them on autopilot and save time! Now doesn't that make your life so much easier?! When you're creating the import activity parameters in Automation Studio, what you're really doing is you're setting a specific import up one time so you never have to touch it again when you put that import activity into a scheduled/triggered automation!
When it comes to importing data into your Marketing Cloud environment, you have the Import File Activity, which allows you to use an outside file to update a subscriber list or data extension all without ever leaving Automation Studio! Let's take a look at some of the cool and exciting things that Automation Studio can do in Marketing Cloud! You can manipulate, filter, and move (AKA - Extract, Transfer, and Load) your data when it's INSIDE of Marketing Cloud! So if you have data from outside systems and you want to bring that data into Marketing Cloud, more than likely, you will be using Automation Studio.īut hold on to your seats everyone, that's not all you can do with Automation Studio! All you really need to know about Automation Studio is that it's designed to handle your data in Marketing Cloud. Automation Studio in Marketing Cloud can seem challenging to some people (Maybe a Lot of People), but don't get discouraged.Īutomation studio is a lot easier than it seems.
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